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I root my practice in cinema and theatre. My work combines an authorial vision with fresh, modern thinking — moving seamlessly between research, fashion, and commercial projects.

I focus on strong visuals that speak before words. My direction is physical, intimate, and deliberate: the image is built through movement, timing, and tension.

I work across live production, virtual production, and AI-generated imagery — developing a hybrid visual language where real sets, extended reality.

Modern technology as a creative tool, not a shortcut.

Every frame counts.